f you want to build search traffic for your law firm’s website, then you will need to build up your link building campaigns. Website backwebsite links are one of the oldest and most important components of Google’s search algorithm. This guide reviews the best link building strategies for rules firms that adhere to Google guidelines.
What is link building?
In the legal profession, you build your law firms’ reputation through winning cases. That said, its not all cases are the same.
Winning a multi-million-dollar settlement builds your law firms’ reputation more than fighting a parking ticket.
Talk to legal marketing experts
A good link-building strategy works the same way. Some law firm websites have more authority than others. Your goal is to find multiple high-quality links directed to your site. These tell Google you are an authority on the topic. Links are as much of a crucial part of overall SEO strategy for legal professionals as lawyer keywords are.
The more authoritative links you have that point toward your website, the more robust the signal you send to Google that your law firm’s website is an excellent resource worth citation. Therefore, websites with high-quality backlinks earn higher rankings on se’s.
The ways to acquire best lawyer backlinks include:
Social media promotions
Pursuing competitors’ backlinks
However, the challenge is that link constructing takes time to work. According to Linkbuilder.io, it generally takes 11 months going to peak traffic from backlink.
If you add too many links too fast, you raise red flags with Google. Instead, you should slowly build-up your link profile using the hyperlink-building tactics we offer below.
Note: Links are either follow or no-follow. No-follow links on a website do not help your search engine optimization (SEO) strategy because Google cannot read the link. However, the hyperlink still dates back to your site, it just doesn’t improve search engine rankings.
For example, the attorney site Avvo is no-follow. However, many attorneys earn business from the website by answering prospects’ questions. Remember, link building is one component of a broader digital marketing strategy.
Why Link Building is a Must for Lawyers
Links determine your website’s domain authority. The more one way links from relevant and authoritative sources, the more reputable your law firm becomes online. Which in turn drives up your SEO, be that SEO for compensation for injuries, SEO for DUI attorney, or any other lawyer specialty. 90% of marketers use content pieces as their main link constructing technique to acquire backlinks.
A link building strategy forms part of search engine optimization, yet it offers more than mere high rankings on internet search engine result pages for your lawyer. Building links also offers these benefits:
Improve Google rankings
Increase organic and natural traffic
Boost referral website traffic
Raise domain authority
Ramp up sales and revenue
Establish relationships in your niche
Increase brand visibility
Achieve a better conversion rate
What is the Difference Between Link Building and PR?
Link building is about impressing Google to get an increased position on website positioning, whereas PR is approximately impressing consumers. Traditionally, link-building seeks opportunities to get links in places where your market is online, i.e., forums, local citations, free directories, industry blogs, and publications.
Although these websites might not have high domain authorities, they are relevant to your brand, which makes them a powerful factor for supporting your organic strategy.
On the other hand, digital PR focuses on getting links on top-tier websites like newspapers, magazines, etc so that folks discuss your brand and in turn improve its ranking positions. These top-tier sights have a better trust flow and help achieve an increased SEO with the best aim of gaining brand exposure.
How do You Make Link Building Safe?
Poor black hat link building strategies backfire and may get you penalized by Google, either algorithmically or through manual action. To be sure your link constructing is above board, you should not:
Buy low-quality links
Guest blog off-topic content
Comment on forums or websites if your only purpose is to leave a web link in the comment
Have any low-quality or spammy links that are unrelated to your law website
Links should always be useful for an online site user. They are meant to be clicked on, so if a link doesn’t fulfill this function, it shouldn’t be there.
Link Building Strategies
We discussed in the past how important it is to use blogging to draw traffic to your site. An excellent blog demonstrates your law firm’s thought leadership in the legal industry.
The unique content you create often gets referenced by others as proof the point they want to make. These references to your blog posts usually come with natural links to your site that Google uses to ascertain your search engine rankings.
Peters Mullins Blog Post
2. Guest Posts
Once you start posting content on your site, you should find guest posting opportunities with online publications, blogs, and relevant websites as well.
One recommendation we’ve is to hold back until you have been blogging on your site for a couple of months before writing guest posts on third-party websites. A few months of blogging gives you the chance to refine your writing process before you start sharing your focus on other websites.
The benefit for writing a guest post is two-fold. First, you get access to their readers. Second, you receive a byline at the pinnacle or bottom of your post with your name, summary, and a link to your website.
The byline adds a positive backlink for search traffic and the chance to connect with readers who read your post.
While guest posting opportunities abound, you should be selective by choosing websites within a similar niche and a higher domain authority. After all, only some inbound links are created equal.
3. High-Quality Directories
A few years ago, directories were a surefire way to build your search engine rankings. The process was too many marketers abused the system with black hat backlink strategies. Today, you should be careful using free and paid directories for backlinks.
4. Lawyer Directories
Once you’ve added your site to general business directories, you should also add it to attorney directories. Like we discussed in the $500K Attorney, attorney sites have multiple benefits.
One benefit is the link building capabilities. Due to the diversity of the sites today, you need to choose the best strategy to match your hyperlink building efforts.
5. Local Directories
You should not focus exclusively on legal professional directories. Also, consider using local web directories as well. The top local directories to get started on with are:
Google Business page
Bing Business Page
6. Local Citations
If you have an office, you should also look into citations. These citations are valuable for your lawyer, numerous potential clients may find you online via local SEO and Google Maps.
Instead of a site link, a site lists your organization Name. Google artificial intelligence can match the company name to your Google My Business Page. The search engine looks at the citation as an indication of authority, comparable to high-quality links to your internet site content.
The catch is your Name, Address, and Phone Number (NAP) on third-party websites must match the details on Google. You can check your NAP information on third-party sites with the Moz Local tool.
7. Public Relations (PR)
The next link strategy combines PR with legal professional SEO. Every time you interview with a news organization, they often share your story on their website. Often, they connect to your site in the storyplot when they reference you as the expert.
The great thing is you can use this link building strategy with bloggers, podcasters, and other reputable websites like news outlets or even legal publications.
Since you are an expert in law, many reporters want to listen to your ideas on different legal matters. Find a very good news sites to hook up with your prospects, as well as drive valuable links to your site.